Cricketer and Humanitarian Yuvraj Singh forayed into fashion with his premium brand YWC (YouWeCan). The sporty luxury line is designed by Shantanu and Nikhil. YWC is actually a cancer foundation started four years ago to help spread awareness to cancer patients into early detection. The inadequate means to raise funds for the foundation resulted in launching this new clothing line. The proceeds from the designer line will be used to help cancer patients.
Myntra the m-commerce giant recently announced that YWC will be part of its platform. CEO Mr. Ananth Narayanan was quoted saying that it will be a major breakout into the mainstream fashion scene and the brand will make its presence felt to the average Indian buyer. The flamboyant cricketer Yuvraj Singh was quoted saying that its a perfect fashion platform to come in touch with fans across the nation and also contribute to a noble cause.
Already a major name in lifestyle and fashion brands Myntra will offer a wide range of YWC line. Athleisure fashion is the new trend that appeals to the young fashion conscious generations. Its ability to blend comfort and style makes it so popular that other celebrities have also started releasing capsule collections inspired by this trend.
It is an excellent gesture by Myntra to undertake fashion for a cause and bring it to the masses.
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