Fashion Auction for Uri Victims

Fashion is not restricted to high society and runways it is synonyms with charitable and philanthropic issues as well. One such creative initiative has been undertaken by blogger Pallavi Datta. She has organized an online auction in collaboration with Axis Mutual Funds of natural handwoven attires to raise money for the orphaned families of the Uri attacks.

The kind gesture includes famous fashion designers like Rahul Mishra, Eká, Péro, Anavila, Payal Khandwala, Purvi Patel, Gaurang Shah, Raw Mango and Antar Agni. The emphasis of this auction pieces is the promotion of the handloom industry of India. Handloom industry has been a progressive mission in village that depend on it for employment. Women in villages have specially benefited through this creative platform. Urban migration has dropped to a certain extent due to the impact of this creative call that nourishes the homes of the skilled artists.

We expect bright, vibrant, forgotten embroidery patterns to adorn the collection from the designers. The auction is expected to take place on 27th October on Proceeds from this charitable auction will be invested by Axis Mutual Funds in tailor-made schemes for the betterment of the families of the Uri tragedy.

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Initiatives like these create opportunities for unheard talents to display their skills on a public platform as well as help out individuals who are less fortunate. We urge you donate for this noble cause. Kudos to our fashion industry!

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